Volback is a miniature Bluetooth tracking device and smartphone application developed by Otodata, a Canadian network operator, who is committed to developing proprietary products which do not fall victim to obsolescence.
Branding / 2017
Art Direction, Graphic Design
We worked together to create a logo which communicated the idea of “tracking” and “finding” through one's smartphone. The teardrop shape of the icon indicates a pinpointed location, while the maze-like pattern within imply the “search”.
